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how do I know if our business needs to upgrade to a responsive website?

 

There are several steps you can take to figure out if responsive design is something you should consider:

  1. Open up your website on a phone. 
    Click around to see if you can easily read the text and open links. Is it difficult to use your website? Can you easily see and click on your company’s phone number and have your phone make a call?  Is it easy to fill out and submit any contact forms in the site?
  2. Check out your website analytics. 
    Look at the percentage of people who are visiting your website on mobile devices. Is it 10 percent or higher? Are you potentially frustrating (or worse, sending away) 1 out of every 10 of your site’s visitors?While you’re reviewing your analytics, also make sure to see if this percentage has been trending up over time (six months, one year, two years). Are you seeing an increasing number of mobile visitors?
  3. Think about your target audience.
    Do your target customers actively use mobile devices to look at websites? If your business serves digital moms in their 30s who use their phones to stay connected to the world, that’s the audience that matters—not your company’s employees, not your CEO, etc.)

If you’ve answered yes to these questions, it’s time to give us a call we can help.

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